Friday, July 15, 2011

Why Wine Bottle Labels Impact Sales

By Patrick Beales


If you drink wine regularly, you may not be too concerned with wine bottle labels. You're probably more concerned with the taste and quality of your drink than anything else.

Despite all of this, there are many reasons that labels on wine bottles do matter. Not only can they add to the visual appeal of a bottle of wine, but they can be very entertaining at the same time. From a business point of view, they could easily attract attention to a bottle that may not have otherwise been noticed.

Thanks to memorable labels, some wine companies have thrived as far as sales are concerned. Whether the wine inside is good or not is a separate issue that may vary by bottle, but the end result is the fact that people bought and remembered their wine.

This article is going to look at some of the more inventive wine bottle labels out there in the world. It's very hard to recognize many of the labels out there since branding with wine isn't as it is with other beverages, but here are some ones you may enjoy nonetheless.

The first one is a wine known as "The Dog's Bollocks". This is a French red wine that doesn't exactly sound great, but it makes sales.

The language is bold, as is the choice of animal. Both of these things are sure to get a potential buyer's attention. While I've never tried the wine itself, the label was enough to make it memorable.

The second interesting wine bottle label that I'll bring to your attention is a Marilyn Monroe line that comes out of Napa Valley, and it's actually called Marilyn Merlot. Each bottle features a different picture of the legendary actress.

This is a bottle of wine that men surely wouldn't mind looking at!




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