A mascot is a character that brings good luck. It may be a person, an animal or an inanimate object. Some mascots have been based on cartoon characters, while others have been created for a specific purpose. Mascots represent sports teams, breakfast cereals or even abstract concepts like safety campaigns. For instance, there is a certain well-loved bear who reminds us that only we can prevent forest fires.
Military organizations have their share of mascots, too. The United States Marines are lucky enough to have two of them. The eagle serves as their official emblem, but the bulldog also brings them to mind. Lance Corporal William Windsor, a Welsh goat, served in the British Army until his retirement in 2009. He has a namesake, Prince William, Duke of Cambridge, who serves in the Royal Air Force and may one day sit on the British Throne. The Norwegian Royal Guard 'adopted' a Scottish penguin whom they named Nils to serve as their mascot.
These cheeky icons can make a brand. A well-known favorite all over the world is Tony Tiger. Italian-American in ancestry, he has adorned cereal boxes and appeared on television commercials for more than half a century. A huge favorite in Italy, he once appeared on the cover of a popular men's fashion magazine. Tony lives with his mother, wife, a son and a daughter.
Our lovable icons represent theme parks, batteries and bananas. They remind us what to pour over our pancakes, what beers to drink and and what brand of canned tuna to buy. We find them on cereal boxes, on television and billboards. They appear on lunch boxes, Easter eggs and an endless array of merchandise.
They may dress up and appear in person, for instance, at sporting games. The human characters inside the costumes march out to the bleachers to warm up the spectators and get them ready to shout and sing their teams to victory. They dance, cheer and bring a whimsical element to the event.
A considerable amount of resource and planning goes into producing a costume and an identity for a mascot. A costume can cost a few hundred dollars or maybe even a few thousand, depending on how famous the designer happens to be.
The suit needs to be colorful and it must attract the attention of the target audience, be they children at an amusement park or a crowd of macho, beer-swilling football fans. The costume needs to be well ventilated and comfortable for the wearer inside. A mascot that is grumpy because he can't breathe or move easily is no good to anyone! Finally, the suit must be sturdy enough to be worn again and again and again for at least a few years.
One of the main roles of a mascot is to draw the audience into public events as willing participant. They have the ability to turn the most ordinary household product into an international superstar for decades and decades. They need to be charismatic, positive, non-controversial and encourage the public to identify with them. They must be memorable. Mascot are big business.
Military organizations have their share of mascots, too. The United States Marines are lucky enough to have two of them. The eagle serves as their official emblem, but the bulldog also brings them to mind. Lance Corporal William Windsor, a Welsh goat, served in the British Army until his retirement in 2009. He has a namesake, Prince William, Duke of Cambridge, who serves in the Royal Air Force and may one day sit on the British Throne. The Norwegian Royal Guard 'adopted' a Scottish penguin whom they named Nils to serve as their mascot.
These cheeky icons can make a brand. A well-known favorite all over the world is Tony Tiger. Italian-American in ancestry, he has adorned cereal boxes and appeared on television commercials for more than half a century. A huge favorite in Italy, he once appeared on the cover of a popular men's fashion magazine. Tony lives with his mother, wife, a son and a daughter.
Our lovable icons represent theme parks, batteries and bananas. They remind us what to pour over our pancakes, what beers to drink and and what brand of canned tuna to buy. We find them on cereal boxes, on television and billboards. They appear on lunch boxes, Easter eggs and an endless array of merchandise.
They may dress up and appear in person, for instance, at sporting games. The human characters inside the costumes march out to the bleachers to warm up the spectators and get them ready to shout and sing their teams to victory. They dance, cheer and bring a whimsical element to the event.
A considerable amount of resource and planning goes into producing a costume and an identity for a mascot. A costume can cost a few hundred dollars or maybe even a few thousand, depending on how famous the designer happens to be.
The suit needs to be colorful and it must attract the attention of the target audience, be they children at an amusement park or a crowd of macho, beer-swilling football fans. The costume needs to be well ventilated and comfortable for the wearer inside. A mascot that is grumpy because he can't breathe or move easily is no good to anyone! Finally, the suit must be sturdy enough to be worn again and again and again for at least a few years.
One of the main roles of a mascot is to draw the audience into public events as willing participant. They have the ability to turn the most ordinary household product into an international superstar for decades and decades. They need to be charismatic, positive, non-controversial and encourage the public to identify with them. They must be memorable. Mascot are big business.
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