From time immemorial people have believed that a specific object, animal or figure can bring them luck. Of course, modern day lucky charms are commonplace and there is hardly a sports team, social club, business or even a church without some form of mascot. In most cases, these lucky symbols are more than just a whim but serves to provide a common identity for a group of people involved in a specific activity.
The history of the term is not one hundred percent clear, but is thought to originate from the French word that can be translated as witchcraft or witch, implying a definite and direct connection with the occult. While few people will condemn modern lucky symbols as occultist, there are some ultra conservative groups and religions that warn that any form of lucky charm is wicked.
There are many different types of lucky charm. Some groups have a pet animal, loveable costumed figures are popular and even real people can serve the purpose. Organizations and teams tend to choose a representative lucky image that is convenient and that will portray the specific image that they wish to bring across. Many people, for example, associate a specific object with luck, such as lucky socks, or lucky boots.
The selection of a character to act as representative of a group is not always all that easy. Because it takes time to establish an identity, careful consideration should be given to the matter. Ideally, the symbol should be versatile for use in all kinds of environments and situations. Furthermore, it should stand out and project he norms and values of the particular group.
Even when a chosen symbol or talisman complies with all the technical and practical requirements, it is all wasted effort if it fails to rally the intended target groups around and behind it. A proper and thorough target group analysis is therefore vital. It is also important to create a legend and a history around the chosen symbol and this is exactly what the most famous mascots in history achieved.
While mascots can be a lot of fun, many individuals, teams and companies take them very seriously indeed. They can serve as ambassadors that covertly broadcast a host of subconscious messages. They can become a symbol of hope, of pride and even loyalty. Team members of all types often see their symbol as a visual representation of what they stand for and what they hope to achieve.
The very idea that mascots must serve as promotional tools necessitate that they themselves must first established in the minds of the public. Companies and groups go to tremendous trouble to achieve this aim and millions are often spent to ensure that a specific symbol becomes synonymous with a particular group, team, brand or business. History has shown that the most recognizable symbols are those that have stayed in the public eye.
Most people will admit that the sight of a specific mascot often bring back specific memories of particular events, people and even emotions. In this way the symbol becomes the trigger for other memories and that is why they are so effective in promotional and marketing campaigns. They are not merely there for fun, but rather serve a very important role in society.
The history of the term is not one hundred percent clear, but is thought to originate from the French word that can be translated as witchcraft or witch, implying a definite and direct connection with the occult. While few people will condemn modern lucky symbols as occultist, there are some ultra conservative groups and religions that warn that any form of lucky charm is wicked.
There are many different types of lucky charm. Some groups have a pet animal, loveable costumed figures are popular and even real people can serve the purpose. Organizations and teams tend to choose a representative lucky image that is convenient and that will portray the specific image that they wish to bring across. Many people, for example, associate a specific object with luck, such as lucky socks, or lucky boots.
The selection of a character to act as representative of a group is not always all that easy. Because it takes time to establish an identity, careful consideration should be given to the matter. Ideally, the symbol should be versatile for use in all kinds of environments and situations. Furthermore, it should stand out and project he norms and values of the particular group.
Even when a chosen symbol or talisman complies with all the technical and practical requirements, it is all wasted effort if it fails to rally the intended target groups around and behind it. A proper and thorough target group analysis is therefore vital. It is also important to create a legend and a history around the chosen symbol and this is exactly what the most famous mascots in history achieved.
While mascots can be a lot of fun, many individuals, teams and companies take them very seriously indeed. They can serve as ambassadors that covertly broadcast a host of subconscious messages. They can become a symbol of hope, of pride and even loyalty. Team members of all types often see their symbol as a visual representation of what they stand for and what they hope to achieve.
The very idea that mascots must serve as promotional tools necessitate that they themselves must first established in the minds of the public. Companies and groups go to tremendous trouble to achieve this aim and millions are often spent to ensure that a specific symbol becomes synonymous with a particular group, team, brand or business. History has shown that the most recognizable symbols are those that have stayed in the public eye.
Most people will admit that the sight of a specific mascot often bring back specific memories of particular events, people and even emotions. In this way the symbol becomes the trigger for other memories and that is why they are so effective in promotional and marketing campaigns. They are not merely there for fun, but rather serve a very important role in society.
About the Author:
We specialize in creating mascot costumes, storing, repairing, and cleaning them. We also provide trained performers. Loonie Times Mascot Character Productions 1720 Queen Street West, Toronto, ON M6R 1B3, Canada +1 416-504-2146
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