Wednesday, December 28, 2011

Are You Funny Enough To Succeed In Business?

By Christopher Kringal


If you're a business owner it may be prudent to brush up on your humor skills. It seems people react well to humor signs and funny logos. If nothing else, put up a funny restroom sign or something along those lines to get people talking about your business.

Sometimes all it takes is a funny internet video or a humorous pun for a company slogan for people to remember a business. What winds up happening is influential social media power users wind up spreading the good word about an interesting and new company.

What is most peculiar with humorous signage, is that it is typically subtle at first glance. A lot of the typical sign colors, even brand colors, are used in the sign. It isn't until closer inspection that an onlooker can see there is humor in the sign.

You won't find humor an easy feat as a method of spreading brand awareness. It takes time. Some of us are naturally more comical than others. But we all have our moments. The key is to let it happen and use observational humor as much as possible.

Most signs that are made for humor contain bright graphics and easy-to-read fonts. They are short and sweet and poke fun at modern life in some funny way. The signs do not need to be vulgar in nature to have a comedic effect; only witty in the way they observe or make jest at society.

Not every company is meant to have this type of sign. Some are in serious fields which do not allow for funny signs. They are going to have to resort to regular marketing efforts. For those companies who will enjoy humor, it's necessary to get the marketing department on the same page. That is, have everyone involved in the advertising and marketing departments understand which types of humor are acceptable.




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