Saturday, May 7, 2011

The Purpose Of A Custom Mascots

By Adriana Noton


Custom mascots are always made up for a specific purpose. These are mainly for specific sports groups, sports teams, other groups, schools, colleges and so forth. These are often designed to promote a certain message at an event or be part of the celebrations and cheering of a specific team. Many are also used at festivals.

A purpose of the mascot is to evoke interest in an event, or a special, or a new product. One place where the custom mascot has made quite a strong impression is with the Olympic Games and the World Cup soccer events. The mascot is usually initiated to bring attention to the events and helps with creating awareness. People are drawn into participating by these characters.

In order for the team, company or event to have maximum impact, it needs to have an original mascot made up so that it stands out from the rest. This means that the character has to incorporate all the individual characteristics of a particular company, event or team it represents. It is therefore important that a well informed design is made to capture all the ideas.

The reason for using a mascot is the simple appeal that it has to the child in many adults. It therefore includes the entire family, of all ages, in its activities. This is done simply by its interaction with the crowd. To have the mascot around makes a very serious activity a lot more fun. They encourage the crowd to cheer for their team and often perform comical acts to keep the crowd entertained.

The use of a mascot in retail and commercial businesses are usually to attract the attention away from the competition. Once you have the attention you pitch your sale. Many a time they become part of an entire promotion strategy and people start expecting to see them around. Children are especially drawn to cartoon characters and once they get involved it draws the parent in to watch the presentation.

This, therefore, establishes the presence of the character and it is something that is connected to a specific company, event or team. It assists with the recognition at future events and is directly associated with the organization or company. The presence allows for the representation of these companies, events or teams.

There are many companies available who specialize in the making up of mascots. They use sculpting foam to create any shape of a face (of an animal, human or cartoon) you would like to have. The company logo, the colors and the motto can form part of the mascot in order for it to make it quite memorable.

Custom mascots have the knack of being able to interpret this into a well-balanced product. It especially represents a product which has fun attached to it, but most of all to have the serious aspect incorporated as well. Included in this is the way they know how the company's clients would respond to it. These companies, therefore, has a way of capturing the ideas of corporate as well as that of sports teams and other events.




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