Friday, March 23, 2012

The Optimal Christmas Present: Mens Socks

By Alex Walsh


The 2011 calendar is looking particularly thin as pages are torn out of it daily. The world is now steamrollering towards the 25th, when as is customary, any number of gifts will be exchanged and joy ensues. However, in the run up to this big day, there is a timely sight. Thousands of women rush around malls and shopping centers, looking stressed and panicked as they try and find a gift for their man. The answer? Mens socks.

For many women, the notion of giving their loved one mens socks might seem like a cop out. On the surface, it appears to be a boring gift. However, that is a gender perception which is not matched by the male of the species.

To them, receiving such a present on Christmas Day is seen as kind, caring and loving. Men like to receive useful presents, and there is none more useful than this. As every woman knows and claims each year, buying for men is a harrowing experience which is why mens socks are an excellent gift.

Women agonize over this dichotomy every single year. They seem to believe that they need to find something totally fantastic and unique. However, the opposite is true: men are perfectly happy - overjoyed, even - with utilitarian presents.

In the rather staid world of men's fashion, they are one of the few ways a man can separate himself from the pack. A flash of a sock underneath a trouser leg is about as unique as they can get. For that reason, they love them as gifts.

Giving it as a gift is a brilliant way to show the man someone cares. It demonstrates that they have taken the time to think about what their man would like, and have come up with the optimal solution. A sock is for life, not just for Christmas.




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