Monday, July 9, 2012

Elements of Business Sustainability - Knowledge And Experience

By Paul Martin


So many today are more concerned with making money on the web quickly instead of building a sustainable income which will carry thru for many years to come. Short-sightedness with regard to speedy profits instead of long-term sustainable income.

Whether or not you are online on not, sustainability should be the goal for any modern business. Sustainability comes from many aspects, but one key element appears to reign when taking a look at sustainable businesses... Knowledge. Knowledge of the market you are in and the goods and services that you offer.

Many folks are earning profits on the Internet but in most cases it is a feast and famine revenue stream and thus not trusty as a means to give up your real job. It can nevertheless afford you a few tiny extras that your full-time earnings may not grant due to humble budget restraints.

In order to build a genuine viable and steady income online, it will take time. In most cases 1 or 2 years to build a solid reputation and earn trust from your visitors. This can only come from knowledge and naturally experience. So building a sustainable business requires you to have sound knowledge in the business you are building and this doesn't come from reading 1 or 2 books or reviews for 1 or 2 products that you are feeling might be good sellers.

As an example you have worked almost all of your life working as a carpenter and would like to build an online business. Why the heck would you build a site devoted to baby buggies when all of your experience has nothing in common with this product. Yes, maybe they are good sellers and if you get excellent ratings in Google you can make some cash. You'll however, be much more convincing in your business should you instead come to a decision to sell powered tools. As a wood worker you have years of experience using power tools and no doubt have your professional opinion to avail to others.

People will listen you actually more than they may a technical data of a tool from even the largest online tool retailer. Yes it will take a little time to build your own business and build up trust etc as discussed, but you'll never run out of proposals, critiques, personal knowledge and humorous stories on using them than an easy retailer. Should you mix humor with solid advise based on private experience, you will in time see results.

Folks will purchase when they are smiling, and will return when they see that you know what you are talking about. The psychology of this is sort of easy. Build a site where you are helping others with good advise that is based on knowledge and experience and monetize your website. Rather than attempting to sell tools.




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